CEOs of major banks have started to push back against the critics – their primary job, after all, is lobbying (rather than, say, risk management). As such, they are typically sophisticated communicators who use a wide range of symbols, words, and modes of communication to get their points across.
Not everything they say, of course, should be overinterpreted. For example, calling the hand that feeds the banks “asinine” (Richard Kovacevich, chair of Wells Fargo) seems more like an outburst than a promising way to enhance shareholder value – even if he is correct about whether today’s stress tests are actually meaningful.
Lloyd Blankfein’s February FT op ed famously made the case that we need banks as a “catalyst of risk.” But this argument raises awkward questions. What does Goldman Sachs know about risk, and when did it learn this (presumably recently, after they settled up with AIG)? My risk-taking entrepreneurial contacts feel their catalysts should be somewhat smaller relative to the economy – so these banks/securities underwriters can, from time to time, go bankrupt without threatening the rest of the private sector (and everyone else) with ruin. Still, the main point of this FT article was the symbolism of the timing, appearing on the morning of what was scheduled to be Secretary Geithner’s first big speech; we were supposed to read Mr. Blankfein’s conceptual script, then look up and see the Secretary on TV.
Vikram Pandit’s recent letter to Citi employees was a nicely timed communication to his broader social and political audience. His upbeat note was plausible because he put down some very specific markers, e.g., “best quarter-to-date since 1997”; the danger is that these come back to haunt him. And as a document making the case for big banks more generally, it was weak.
The banking industry’s thought leader right now is definitely Jamie Dimon. His point about vilification is straightforward. Continue reading “CEO Semiotics And The Economics Of Vilification” →