I am surprised and a little impressed, but not happy, about the lengths some people will go to to promote their views in our comments. I’ve noticed two disturbing bits of behavior recently. One is “replying” to the first comment on a long comment stream in order to boost your own comment up to the top of the page, when you are not responding to that first comment substantively. The second is posting comments under multiple identities in order to agree with yourself or, worse, to insult or attack other commenters. On one recent post, one person posted eight comments under five different names, only two of which were substantive.
There are various measures I could take to try to solve this problem, but all of them will create overhead for the community as a whole. So please stop.